Little Book of Behavioural Economics
door Bri Williams
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Over het boek
Imagine if you could turn up to work everyday knowing the secrets of behaviour?
Imagine knowing what really motivates people to do what they do?
Imagine no longer being perplexed as to why people ignore what’s good for them, and engage with what’s bad?
The Little Book of Behavioural Economics is your entrée to the behavioural science of customer irrationality, bringing together ten of Behavioural Specialist Bri Williams' most popular and important articles on applied behavioural economics.
You’ll learn:
1. Why everyone thinks they can do your job
2. Why it can go so wrong when research says it’s right
3. Why being better isn’t enough to win in business
4. Where we’ve gone wrong in influencing customer behaviour
5. How to develop empathy: The missing ingredient in behavioural influence
6. The top 10 behavioural INFLUENCES.
7. Why behavioural economics has a sticky date problem
8. Five pitfalls of behavioural economics
9. Building a business case for behavioural economics
10. How to resource a behavioural economics function
11. How to embed behavioural economics in your business
Imagine knowing what really motivates people to do what they do?
Imagine no longer being perplexed as to why people ignore what’s good for them, and engage with what’s bad?
The Little Book of Behavioural Economics is your entrée to the behavioural science of customer irrationality, bringing together ten of Behavioural Specialist Bri Williams' most popular and important articles on applied behavioural economics.
You’ll learn:
1. Why everyone thinks they can do your job
2. Why it can go so wrong when research says it’s right
3. Why being better isn’t enough to win in business
4. Where we’ve gone wrong in influencing customer behaviour
5. How to develop empathy: The missing ingredient in behavioural influence
6. The top 10 behavioural INFLUENCES.
7. Why behavioural economics has a sticky date problem
8. Five pitfalls of behavioural economics
9. Building a business case for behavioural economics
10. How to resource a behavioural economics function
11. How to embed behavioural economics in your business
Website van auteur
kenmerken / functionaliteiten & details
- Hoofdcategorie: Business & economie
-
Projectoptie: 15×23 cm
Aantal pagina's: 48 - Datum publiceren: jan 11, 2018
- Taal English
- Trefwoorden behavioural economics, change management
Meer...
Over de maker
Bri Williams
Australia
Bri Williams is The Behaviour Changer, one of Australia's leading authorities on behavioural influence. Bri founded People Patterns in 2011, a specialist consultancy that helps improve the effectiveness of businesses and individuals through behavioural science. Bri's books make the science of influence easy to understand and apply.