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Revealing stories from a direct mail playbook: strategy, creation, and production of direct mail that delivers outstanding results. Some reader reviews: "It was a slice of smart direct marketing served up....one punch line after the other. I like short paragraph / ideas. You delivered relevant Direct Marketing Wisdom page after page. Delivered ‘staccato’ style with that touch of Phil Brown humor and sly intelligence. " "Some ‘diagnostic’ reviews of how large corporations spend Marketing dollars. A wonderful gift to the CMO to keep them up at night, wondering how many mistakes they are making." Click "PREVIEW" for a quick look.
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