Tired of getting your emails ignored? Terrified customers will react badly to a letter you have to send? We spend a lot of time and money writing emails and letters, yet so many fail to engage the reader in the way we want.

In The Little Book of Letters and Emails behavioural specialist Bri Williams has pulled together six golden rules for making correspondence compelling.
You'll learn how to:
- Get clear on your behavioural objective
- Engage with the right type and amount of tension
- Break bad news without breaking the relationship
- Use active and passive voice
- Personalise appropriately
- Write differently for letters and emails