Under the Influence
The Architecture of Shopping in the Digital Age
door Jade Alexis Stansbury
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Over het boek
This Master of Architecture thesis explores how social media and influencer marketing has impacted the retail industry and transformed the shopping experience. The author believes the power of retail design lies in the architect's ability to understand commercial culture and marketing strategies. A diverse background in fashion design, visual merchandising, retail management, and architecture combines to support this polemic by referencing personal experiences.
kenmerken / functionaliteiten & details
- Hoofdcategorie: Architectuur
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Projectoptie: Standaard liggend, 25×20 cm
Aantal pagina's: 180 -
Isbn
- Paperback: 9780368770616
- Datum publiceren: mei 10, 2019
- Taal English
- Trefwoorden design, thesis, fashion, retail, architecture
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