Story is the Strategy
How Strategic Narrative Transforms Brands
door Woden
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Dit boek kan gevonden worden in online boekwinkels, zoals Amazon.com, met gebruik van de ISBN nummers hieronder:
Paperback ISBN:
9781714393398
Over het boek
The world's most successful organizations all share one thing in common: they know how to tell their story in a clear, compelling way.
Developed by strategic brand storytelling firm Woden, Story is the Strategy lays out how organizations can develop their own brand story, and use it to align their teams, clarify their strategy, engage their customers, and achieve significant growth.
Developed by strategic brand storytelling firm Woden, Story is the Strategy lays out how organizations can develop their own brand story, and use it to align their teams, clarify their strategy, engage their customers, and achieve significant growth.
Website van auteur
kenmerken / functionaliteiten & details
- Hoofdcategorie: Business & economie
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Projectoptie: 15×23 cm
Aantal pagina's: 158 -
Isbn
- Paperback: 9781714393398
- Datum publiceren: feb 06, 2020
- Taal English
- Trefwoorden strategy, marketing, branding, storytelling
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Over de maker
Woden
Philadelphia, PA
Woden helps organizations develop a clear, compelling strategic brand story—and align all they do behind that message.