Social photographer Marjan Borsjes discovered 20 trends in colours of street dress in three European cities (Amsterdam, Helsinki and Antwerp, 2012-2015).
Army or jungle camouflage fashion has been popular for decades. But New Camouflage (Marjans conception of fashion in recent years) , of generally being invisible against the background - in the covered period- is the main trend in this photobook. Bright colours are exceptions in street dress in both Helsinki and Amsterdam. The book shows also exceptions on the rule and often bright coloured entourage around people in grey and gloomy clothes ( we see the same phenomenon in television studios). It contains street and festival views.