his book introduces a new process workflow for optimizing your design called Manufacturing Driven Design (MDD) and is a distinct evolution from DFM. When defining Manufacturing Driven Design, it is important to recognize that this is, foremost, an element of the design stage. Manufacturing certainly plays a critical role in this process change, and manufacturers do certainly benefit from the improved process, but it is design teams that ultimately own their overall product workflow; they are the ones who need to drive this shift. Design teams are already invested in the success of their product; they just need to be empowered to control all the factors that go into this success.