Take one part working methodology from the famous 1972 book, Learning from Las Vegas: The Forgotten Symbolism of Architectural Form, incorporate the global city of Rome with history stretching two-and-a-half thousand years, add ten Gabelli students, stir for nine days in Italy and what do you get? You get direct acquisition of knowledge through experience with a small team of your peers, realized in a research volume focusing on how diverse aspects of Roman art, architecture, design, photography, and urban planning might be utilized for marketing purposes. In short, Marketing and the City: Rome is a mix of rigor and eclecticism delivered in an accessible manner, in an extraordinary location.