"YessireeBOB" is a whimsical exposition of the popularity of the name “Bob” in American vernacular. The name “Bob” has phonetic roots in the evolution of the Western European alphabet. Around 1050 BCE, the Phoenicians consolidated hundreds of pictographs into a system of 22 symbols. Each symbol visually represented a sound. The first symbol was derived from the word for “house” in Aramaic (pronounced “bet”) and visually represented the sound of the letter “B.” That made “B” the first consonant of the alphabet, and a popular phonic for a moniker.